Story Land & Sea®

Say, "Ciao!" to STORY in 2019 & 2020
Your ITALY STORY is unlike any other tour.

"We weren't tour people.
Italy Story changed that for us."
It pays to compare our True Small Group Tours of Italy with others: We have Free Time built in • A True Small Group of maximum 16 adventurers • Magic Portage (don't mess with your suitcase) • Cocktails & Premium Wine all included • Laundry Service Included (you can pack lighter now!) •  No Big Buses, No Tiny Vans.
If high-end boutique hotels, non-touristy restaurants with industry-leading dining experiences and Story Exclusives® appeals to you, then you've found the beginning of your Italy Story.

Best Tour of Italy

#1: THIS IS THE #1 TOUR: Frommer recognized Story's Small Group Tour —  see Italy's Great Cities Tour for the first-time Italy traveler. Select from Classic Hotels from $3579 or Deluxe Hotels from $5979.

Video: Watch Mark Story and Story guests discuss "Why Story for your Small Group Tour?"

Returning traveler to Italy? Check out our Italy's Enchanted North Tour or Wonders of the Amalfi Coast Tour

Your Small Group Tour of Italy awaits.
Learn Why we use American Tour Captains & Local Italian Guides
Watch Story's Travel Talks on Italy: Small Group Tour

Why travel with Story Land & Sea® to Italy?

Experience Real Italian Culture. Travel Slowly. Be Inspired.

Our True Small Group travel tours of Italy are hand-crafted for travelers who don't want a traditional big group tour. We feature off-the-beaten-path, un-rushed experiences all in the setting of beautiful Italian cities, villages and landscapes. Our journeys are uniquely designed for those people who didn't think they were tour people. We're ready to change your mind and bring you the best italy tour package all in a true small group.
Seat of the Roman Empire and birthplace of the Renaissance, Italy is a magnet for those travelers who love art, architecture, style, passion and great cuisine. Leave the Herd Behind with Story's true small group tour approach and discover hidden finds like the works of Michelangelo in places you might not expect. Having the benefit of your Story Expert with you throughout your Italy tour allows our knowledge of the country combined with our relationships with hoteliers, restaurateurs, and locals to make for the perfect Italian vacation.
We believe you will find our approach to exploring Italy truly unique in the travel world —  so give us a call on 1 (877) 865-6711 or click our contact form (at top of page) and let's start talking about your 'Italy Story of Travel' —  Your Italy Story is waiting to get started! Andiamo!
Venice greets you with two days and nights, Florence - birthplace to the Renaissance - immerses you for two days and nights and in 2018, 2019 and 2020 we're staying two days and nights in the Tuscan countryside in the beautiful hilltown of Cortona (think Under the Tuscan Sun), and then finally to Rome - where all roads lead - for three days and nights.

Enjoy 10 wonderful days and 9 amazing nights on Italy's Great Cities Tour, a true small group experience.

"The wine flowed and they did my laundry."

Story debuts Complimentary Laundry Service on Italy's Great Cities Tour
Having trouble deciding what to pack? With the addition of our new Complimentary Laundry Service, you can pack less making your task a little easier. Just another way Story Land & Sea® is unique and the best choice for the modern traveler.

Read real reviews on Italy Story here.


Best Small Group Italy Tour

Notice mainstream tour operators say, "small group," but don't tell you how many are in their group? There's a reason.
Travel to Italy with Story and enjoy our True Small Group Tour of Italy with up to 16 guests. Enjoy Story's innovative approach to touring with no annoying 'up-sell' by our expert Tour Captains. Smile at Story's customary gratuities included policy. Soak up our expert Italian tour guides and Story-employed, American Tour Captains for perfect touring harmony.
And our best small group Italy tour for first-time Italy travelers is Italy's Great Cities Tour

Italy Tours: Quick Links

Frommer Recognized 16 Guest Small Group Tour of Italy.
Compare Best Small Tours of Italy: Use our handy comparison chart and compare Italy tours.
Speak with a Travel Expert Now: Ready? Let's talk about Italy.

First Time to Italy? Four things to know before your Italy trip.

Answers to Questions we've been asked: FAQs for Italy

Discover our new and re-imagined small group tours of Italy.
Italy's Enchanted North Tour- Start in La Grassa, Bologna, take in the Italian Riviera, enjoy Stresa and Lake Maggiore and finalé on Lake Como in Bellagio.
Tuscany & Cinque Terre - Experience an Italian villa, exploring Tuscan hill towns and our amazing winery experiences.

Wonders of the Amalfi Coast Tour - The quintessential Amalfi Coast small group tour including Capri, Positano and Paestum.

Get Your Group Traveling

Take over an itinerary or let us craft one for your group's tour or cruise through bella Italy: Get Started Here

Send Your Bags to Italy

Imagine door-to-door luggage shipping and no worry at the airport about your bag getting lost...introducing LuggageForward —  Start Here.

Italy: Know Before You Go

Join Mark Story Italy: The Art of Travel – what you need to know before your Italian vacation begins. Airs most Wednesday evenings.

See Schedule Here
or visit broadcast channel Here

Debut of New On-Tour Laundry Service

Story debuts our complimentary laundry service on all Italy's Great Cities Tour: Pack less and take advantage of this included service mid-way on the tour.

Visit Italy on our top recommended small group tour for first-time Italy travelers: Italy's Great Cities Tour

Design Your Italy Trip

Your 2019 dream of Italy, our expert Italy trip planners.
We can provide as much or as little help as you need. From hotel recommendations to reservations, rent-a-car to chauffeurs, expert local guides to group sightseeing, we're ready to help.

Click here to begin Designing your Italian trip package.

Prefer to speak in person (live in office or by phone)?
A private consultation with Story is available by calling 1+877-865-6711 or email

From a Recent Guest

"Like most of you, we have done extensive traveling and for nearly all these trips we planned the itineraries ourselves. But this time we decided to go with an organized tour, and decided to consider only small group tours..."
Read the full story on TripAdvisor® here.


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This Is Story: Learn more about Story Land & Sea®

Your Italy Tour is Now Booking: 2019 and 2020

Our Guests Are Talking

  • "It was amazing - we can't stop talking about our experience!"
    Italy's Great Cities Tour - September

    A week ago Dana and I got back from our Italy's Great Cities small group tour. It was amazing - we can't stop talking about our experience!...

    ~ Mark Mishoe View Complete Reviews
  • "Highly recommended!!!"
    Great Cities Tour

    We just returned from a 10 day trip to Italy and used Story Land and Sea as our guide. We had a safe...comfortable and wonderful time seeing Venice, Florence, Tuscany and Rome...

    ~ Sylvia View Complete Reviews
  • ...such a remarkable experience...
    Great Cities Tour

    ...I just returned from my Italy adventure...I could not let another day go by without contacting you to thank you and your team soooo very much for an experience that was BEYOND expectations!!!!....and I have high expectations! ....

    ~ Mila View Complete Reviews
  • "...truly was the trip of a lifetime..."
    Great Cities Tour

    Shirley and I want to thank you for a fantastic 2 weeks in Italy. You did a wonderful job arranging our personalized tour. We will highly recommend Story Land & Sea to anybody we know...Thank you, Story Land & Sea!

    ~ Sandra View Complete Reviews

Listen to Arthur Frommer

    Click to listen to Travel Expert Arthur Frommer on New York's WOR 710' The Travel Show as he discusses QueensLander (now Story Land & Sea®) as "the perfect way to see Italy."

    Is this your first time to Italy?
    Read why Story Land & Sea®

Story Land & Sea® on TV

From our television commercials to our online productions, we're constantly excited to get the word out about our Italy small group tour approach to discovering everything Italian. We've got 16 great reasons starting with you.