Story Land & Sea®

Meet STORY®: Your Italy Story begins now.

Three ways to travel to bella Italy with Story:

#1: Frommer recognized Story's Small Group Tour —  see Italy's Great Cities Tour for the first-time Italy traveler.

#2: Personalized Journeys —  get started here with your independent trip planning.

#3: And introducing Savvy —  making Italy more affordable with our super saver line.
Why travel with Story Land & Sea® to Italy?

Experience Real Italian Culture. Travel Slowly. Be Inspired.

Our True Small Group Tours of Italy are hand-crafted for travelers who don't want a traditional big group tour. We feature off-the-beaten-path, un-rushed experiences all in the setting of beautiful Italian cities, villages and landscapes. Our journeys are uniquely designed for those people who didn't think they were tour people.

Best Small Group Italy Tour

Notice mainstream tour operators say, "small group," but don't tell you how many are in their group? There's a reason.
Travel to Italy with Story and enjoy our True Small Group Tour of Italy with only 6 to 16 guests. Enjoy Story's innovative approach to touring with no annoying 'up-sell' by our expert Tour Captains. Smile at Story's customary gratuities included policy. Soak up our expert Italian tour guides and Story-employed, American Tour Captains for perfect touring harmony.
And our best small group Italy tour for first-time Italy travelers is Italy's Great Cities Tour

Italy Tours: Quick Links

Frommer Recognized 16 Guest Small Group Tour of Italy.
Compare Best Small Tours of Italy: Use our handy comparison chart and compare Italy tours.
Speak with a Travel Expert Now: Ready? Let's talk about Italy.

First Time to Italy? Four things to know before your Italy trip.

Answers to Questions we've been asked: FAQs for Italy

New Trips Just Announced: Discover our new and re-imagined small group tours of Italy.
Italy's Enchanted North Tour - Start in La Grassa, Bologna, take in the Italian Riviera, enjoy Stresa and Lake Maggiore and finalé on Lake Como in Bellagio.
Tuscany & Cinque Terre - New for 2017 with an Italian villa, Tuscan hill-towns and wine.

Wonders of the Amalfi Coast Tour - The quintessential Amalfi Coast small group tour including Capri, Positano and Paestum.

Get Your Group Traveling

Take over an itinerary or let us craft one for your group's tour or cruise through bella Italy: Get Started Here


Design Your Italy Trip

Your dream of Italy, our expert Italy trip planners.
We can provide as much or as little help as you need. From hotel recommendations to reservations, rent-a-car to chauffeurs, expert local guides to group sightseeing, we're ready to help.

Click here to begin Designing your Italian trip package.

Prefer to speak in person (live in office or by phone)?
A private consultation with Story is available by calling 1+877-865-6711 or email

From an October Guest

"Like most of you, we have done extensive traveling and for nearly all these trips we planned the itineraries ourselves. But this time we decided to go with an organized tour, and decided to consider only small group tours..."
Read the full story on TripAdvisor® here.

Send Your Bags to Italy

Imagine door-to-door luggage shipping and no worry at the airport about your bag getting lost...introducing LuggageForward —  Start Here.

Italy: Know Before You Go

Join Mark Story Italy: The Art of Travel – what you need to know before your Italian vacation begins. Airs most Monday evenings beginning in January.

See Schedule Here
or visit broadcast channel Here

Sign Up for Story News

Click below and enter your email for a free subscription to Story's news updates.

Enjoy $100 off coupon when you sign up along with great savings offers, tips on travel and more.

Sign Up Here

Your Italy Tour is Now Booking: 2017 and 2018

Our Guests Are Talking

  • "It was amazing - we can't stop talking about our experience!"
    Italy's Great Cities Tour - September

    A week ago Dana and I got back from our Italy's Great Cities small group tour. It was amazing - we can't stop talking about our experience!...

    ~ Mark Mishoe View Complete Reviews
  • "Highly recommended!!!"
    Great Cities Tour

    We just returned from a 10 day trip to Italy and used Story Land and Sea as our guide. We had a safe...comfortable and wonderful time seeing Venice, Florence, Tuscany and Rome...

    ~ Sylvia View Complete Reviews
  • ...such a remarkable experience...
    Great Cities Tour

    ...I just returned from my Italy adventure...I could not let another day go by without contacting you to thank you and your team soooo very much for an experience that was BEYOND expectations!!!!....and I have high expectations! ....

    ~ Mila View Complete Reviews
  • "...truly was the trip of a lifetime..."
    Great Cities Tour

    Shirley and I want to thank you for a fantastic 2 weeks in Italy. You did a wonderful job arranging our personalized tour. We will highly recommend Story Land & Sea to anybody we know...Thank you, Story Land & Sea!

    ~ Sandra View Complete Reviews

Listen to Arthur Frommer

    Click to listen to Travel Expert Arthur Frommer on New York's WOR 710' The Travel Show as he discusses QueensLander (now Story Land & Sea®) as "the perfect way to see Italy."

    Is this your first time to Italy?
    Read why Story Land & Sea®

Story Land & Sea® on TV

From our television commercials to our online productions, we're constantly excited to get the word out about our Italy small group tour approach to discovering everything Italian. We've got 16 great reasons starting with you.